Skepta Drops "Pure Water" Video

After a crazy 4 years for UK grime artist Skepta (Junior Adenuga), it is no surprise he has left fans speechless yet again as he presents us with his latest single ‘Pure Water’, a hard hitting grime hip-hop fusion track that showcases Adenuga’s unique production style and acute lyricism. This latest single follows Skepta’s feature on A$AP Rocky’s third studio album ‘Testing’  which debuted at number four on the Billboard 100. Following on from such success it is unsurprising the emcee has followed up with a track that easily trumps the relases of his collaborators and has somehow found it’s way into every underground club in the UK. ‘Pure Water’ provides listeners with a sparse, open instrumental, consisting mostly of a kick, a clap and the grimy, unforgiving sound of 808’s which arguably make the track. Of course when people are mentioning 808’s the music genre ‘Trap’ automatically comes to mind, a very prevalent sound in the US, however, the distorted edge and sub-low style bass that Adenuga has managed to achieve through production and processing means we can without a doubt recognise this single as a grime single and undoubtedly a UK sounding beat.

On October 31st 2018 Adenuga provided his fans with some long awaited visuals to accompany the song and did not disappoint. For this single he appropriately decided to shoot in monochrome. With the instrumental being as dark as it is definitely apt. We begin by seeing Adenuga lying in a bed covered in a black silk sheet and quickly the video transitions to a shot of him in a bath (of presumably) ‘Pure Water’ encircled by African women in metallic clothes which play off the lighting, silver jewelry and heavy, glossy black lipstick. The women are portrayed to be captivated by Adenuga and as he delivers his grime lyrics they encircle him. As the chorus begins to play Adenuga stands up and splashes the water. We then in the video see Adenuga roaming the dark warehouse, aggressively gestulating as he raps all the while the 808’s pump keeping the track pushing. We move unexpectedly into a sequence of red lighting but quickly return to the greyscale theme present throughout the majority of the video. The video is extremely afro-centric as is the song. Titled ‘Pure Water’ referring to the packs of water sold in Nigeria, a country rife with contaminated water.

This latest single and video is definitely a win for the UK Grime artist and as he carries on to release quality music and represent his ancestry in his art it is hard to see any sign of him slowing down in the near future.