SPOTLIGHT: Meet Cookie Kawaii

If you've been anywhere near TikTok lately, or even its peripheral networks, chances are you've already got Cookiee Kawaii's infectious single "Vibe" stuck in your head.

Over the course of the past month, a viral trend has skyrocketed the song to nearly three million plays on Spotify. That mellow voice asking "if I back it up, is it fat enough?" belongs to Cookiee Kawaii, an American singer who is just as overwhelmed by the dramatic surge in popularity as you might expect.

The singers 'Club Soda vol. 2' mixtape is a genre transcending, outlandish body of work that is incomparable to anything out at the moment. Blew me away if I'm honest.

Those who dare to go outside of the box are the ones who inevitably spark progress and Cookie Kawaii is a sign of the rising popularity of experimental R&B.

Much like an Azealia Banks or a Solange, Cookie Kawaii sings over some extremely obscure backing tracks and pulls it off with ease.

Cookie Kawaii is a fantastic artist deserving of a listen.